FREE EuroAd Workshop

The marketing textbooks are full of examples of famous international marketing blunders. From unfortunate word-for-word translations to the choice of colours carrying a very negative meaning in the target country, business cases are legion.

As the global vs local debate goes on, one can’t deny the fact that global brand standardisation can help achieve greater brand consistency and substantial economies of scale. But the inadequacy of ethnocentric approaches has become more and more evident over the past 30 years and culture-conscious international marketing has gradually become the new paradigm.

The EuroAd Workshops delivered by zeitgeist can help your teams understand the importance of cultural paradoxes in pan-European and global communications by sharing widely recognised theories illustrated by insightful examples and business cases.

The objective of the Workshop is to help you establish best practices in the planning, creation and implementation of international campaigns to avoid pitfalls and ensure maximum brand impact across borders.

To book a EuroAd Workshop for you and your teams or for more information, click here.